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About the Project Getting the Word Out Kickstarter

Cookie School Report from the Front Lines

A delightful surprise appeared in my inbox: One of the teachers whose classes I popped into last week wrote all about the Chocolate Chip Cookie School experience. If you’re wondering how the Kickstarter campaign can translate into school, take a look!

3 Most Memorable Cookie School Debates

When you’re first learning, what you hear tends to stick.

  • Evolution sequence: The chicken or egg debate continues to be my favorite part of the lessons. You really see kids’ different worldviews (e.g., evolution vs. creationism) through this topic.
  • Cookie invention: The majority (I mean like 80%) of kids thought it more likely the chocolate chip cookie came to be after chocolate jiggled into the bowl of dough and broke into “chips” rather than that Ruth Graves Wakefield chopped up a chocolate bar. Yet as the kids spoke, a vision of a “myth busters” swam in my head.
  • How do you choose which cookie to buy? This real world question of quantity versus size / quality versus price translates soooo well to every day consumer decisions. From my own experience, I just know kids will translate this life long. Or I hope so anyway!

Got a school, community center or home school group who wants to get cookie schooled? Please get in touch!

 

This image will be a new Kickstarter reward, in homage to the great discussion these book illustrations provoke.
This image will be a new Kickstarter reward, in homage to the great discussion these book illustrations provoke.
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About the Project

Top 10 Lists – Why the Chocolate Chip Cookie School?

critical thinking kids at libraryWe’re so excited about our Kickstarter campaign helping us prioritize as we learn what people want. For now, here are some things we imagine will come out of this project…

10 Skills and Habits Kids Will Learn

Real-world, 21st Century Skills (that of course also were handy in 2100 BC and the 20th century too). While it may appear they only learn things that start with c, other learning-related words starting with other letters in the alphabet will be well-represented:

  1. Critical thinking, detective style, deciphering clues and connecting the crumbs.
  2. Question formulation: Deconstructing the cookie centers on asking how, what, why etc. about the past. Then asking the same about the future. Drilling down like cookie detectives will hone the invaluable skill of asking the right questions.
  3. Curiosity: The exciting process of connecting the cookie crumbs will become a habit. We hope all kids will develop a “childlike curiosity” that made that phrase commonplace.
  4. Comprehension: The topics can get sophisticated and will be real…not glossing over horrible history and hard decisions. This real-ness will inspire kids to understand the truth—the whys and hows.
  5. Collaboration: The many inventions and food system-changes, as well as companies, involved partnering and negotiation.
  6. Creativity: Multiple-sized spoons instead of estimating measurements?
  7. Communication: Being a cookie detective and part of a cookie company (even if mock) means positive interactions and understanding.
  8. Calculated risk-taking: vanilla boyCookie history teems with inventions, from tools to botanical explorations to recipe experiments. Kids will learn about risk vs. reward and, the realm of literacy,  expressions like “no pain, no gain” and “nothing ventured, nothing gained.”
  9. Confidence: A woman walks into a big chocolate company and proposes they print her recipe on their package. In the 1930s. When women did not do that. (Well, obviously some did.)
  10. Mindfulness: Imagine looking at a cookie. Now imagine having learned 1-9, then looking at a cookie. Suddenly a cookie is a learning tool, not merely an object of desire. These thinking habits surely will transfer to other foods and other life experiences and products.

We’ll, of course, refer to the Common Core State Standards (CCSS) as a guidepost for turning the Cookie School into a fun curriculum whether or not a state follows CCSS or its own standards.

10 Things Kids Will Take Away

  1. That a backstory and connections underly everything
  2. A deep appreciation for how much labor, effort and time went into, and goes into, food
  3. How good businesses listen to customer needs
  4. What goes into a full product launch
  5. Who kids can connect to in pursuit of knowledge and their goals
  6. How reading, writing, math, science, history etc. integrate and how knowledge is so useful in the real world
  7. That collaborating in teams produces much greater results than alone
  8. How one person has the power to do big things — “I’m empowered to do anything!”
  9. How the real world works
  10. That a few communication and life skills are a great foundation for life

Now, substitute any other noun for “food” and see how this program is merely a vehicle for kids to learn a set of lessons to last a lifetime.

10 Reasons the Cookie School Idea Excites Us

  1. It’s relatable, tapping into a cultural icon everyone loves. (Say the school name to anyone, and you’ll see!)
  2. It’s scalable and covers just about every scholastic topic area…the sky’s the limit.
  3. It’s far reaching, with potential to help kids, teachers, parents, food manufacturers, farmers, and the world
  4. It’s different. We’ve never seen anything like it!
  5. It’s NOW, tapping into the unschooling home schooling trend in kids learning through what interests them.
  6. It’s relevant. The cookie is so real world, and programs can eventually connect kids with kids producing ingredients
  7. It can tie to Common Core. No coincidence that “Chocolate Chip” has the same initials. (Well it is a coincidence, but they do seem to go hand in hand with many standards teachable through cookie-related exercises.)
  8. It’s flexible. Kids can weave into and dig deep into whatever topics they’re most interested in.
  9. It’s inclusive. Gluten free and allergic kids are left IN to the conversation…what once were thought as limitations are, in the context here, really opportunities for innovation and problem solving!
  10. It has staying power! No matter how many cookies there are in the world, people keep coming out with new chocolate chip cookies. It’s a classic and we aspire for this program to become a classic.

Need something ready to print? Here are some cut-and-paste information blurbs about the project. Thanks!!!

 

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About the Project Entrepreneur Lessons

How the Chocolate Chip Cookie School Came to Be

girl making cookiesWhat is all those great math, science, reading, history, cooking and food origin questions that come up when teaching kids how to cook could become a series of books that kids could use to learn their school subjects?

The idea first came up while making batch #47 of chocolate chip cookies with my niece and nephew. In particular my niece has been what they call nowadays a “reluctant reader.” Yet when she was motivated to make a recipe, by golly she did what she had to read closely, carefully, and to comprehend what she was reading.

I was ready to combine my love of coaching kids, sustainable food business and design thinking with a desire to make a real difference in kids’ lives.

  1. I put my stake in the ground while at the World Domination Summit (whose adopting the conference’s mantra of Community, Adventure, Service as my own). When I got home I cancelled my unemployment benefits to say “I am NOT looking for a job. I AM creating the Chocolate Chip Cookie School!”
    The lesson: Discover your purpose and follow your call to the journey, knowing there will be challenges, ups, and downs. Life is a journey, and it’s yours to live.
  2. A generous designer friend and web developer Xiomara Cotton quickly created several logo concepts based on my input. LOVE them!
    The lesson: Create a win-win to get volunteers to help out. Xiomara loved the cause, and I promised to spread the word about her great web design and development services.
    cookie school character sketches
  3. I elevator pitched the idea to teachers, parents, after school program managers…anyone I could think of who might react positively or negatively to give me a sign as to whether this idea had legs. (I even tested on a mom and her kid, when they sat with me at a communal table both eating chocolate chip cookies. Talk about a sign!)I also pitched it to Elance, a freelance marketplace, trying to win a couple thousand dollar prize. I almost won, but got a $200 consolation prize.
    The lessons:

    1. The chance to refine my story and the proposition.
    2. The practice of pitching a tech-centric audience in 2 minutes.
    3. The feedback from a team of funders. COOKIE_COVER_blue bag
  4. I developed a prototype to test. While I didn’t win the Elance competition, I invested a couple thousand dollars in fabulous illustrations, materials and other work to get a “proof of concept” together. (I have Ariane Elsammak to thank for the illustrations.)
  5. I connected with experts as advisors through friends who had developed games for kids at LeapFrog and MightyPlay. The project got me acquainted with friends who teach everything from high school to K-12 in all new ways. Their knowledge of what works and what kids love was so exciting to learn, and I soaked it all up like a cookie in milk.Someone I’d met long ago connected on LinkedIn, then introduced me to a bunch of UC Berkeley students, one who would become an intern. Her age proximity to my target reader’s age was a fantastic eye opener!

    I joined the Oakland community’s education mailing list and found myself at local schools where local parents and educators heatedly discussed Common Core State Standards (CCSS).
    The lesson: You can do anything new to you if you approach the project with a Beginner’s Mind and find people to teach and advise you.

  6. I decided to create Once Upon a Chocolate Chip Cookie for 8-10 year olds, with a serious (and seriously humorous) look back at what had to happen for the chocolate chip cookie to come to life in the 1930s.
    The lesson: Make a decision so you can make progress.
  7. I presented it to a tough audience: 30 kids, after school. This was scary. It was the first time I’d “taught” a class; previously I’d done lots of 1 on 1 coaching or helping kids’ in cooking classes in an interactive way. After recovering from their mild disappointment that we weren’t making cookies (in a library room with no kitchen or Susie Homemaker) this potentially antsy group of kids got totally engaged in discussing the cookie ingredients’ history and in cookie analyzing, comparing, and purchase decision making. My first set of Cookie Detectives was underway!
    The lesson: The rewards of stretching out of your comfort zone are always greater than keeping it safe or wishing you would have.
  8. I pivoted! That techie parlance for “changed course.” The Children’s Book Academy  chapter book-writing class online connected me with amazing writers and illustrators, as I learned what makes chapter books beloved to kids. (Part of this project’s joy is hearkening back to my childhood of long summers reading Nancy Drew and Encyclopedia Brown, lying in the sun back when there was an ozone layer.)Much to my dismay (and relief) only a few weeks before the Kickstarter campaign, a children’s book writing consultant and writer Hillary Homzie convinced me to focus instead on How to Make Smart Cookies. 

    How to Make Smart Cookies - book project on KickstarterDuh! My book for grownups Good Food Great Business is coming out later this year. How amazing to connect with both kids and adults to inspire and educate on food, business and life by deconstructing and then constructing a dream food business.The lesson: No matter how convinced you are, changing course based on input or feedback is essential!

  9. I met more educators and illustrators and writers at an awesome open house day at UC Berkeley. And, now, I must stop writing to attend an illustration class taught by an award winning chapter book illustrator.The lesson: While I don’t envision becoming an award winner myself, the more skills you have in your pocket, the more free you are to create or direct those who are creating for you.

More to come!